Patient and Member Growth
We can help you grow your brand and your network. Our approach is based on research, profiling and digital targeting. We’ll work with you to create activation plans that leverage Aetna’s existing resources, so you aren’t starting from the ground up. Our marketing team collaborates with you to develop comprehensive marketing plans, messaging, broker events and even social media outreach. You can also tap into alternative distribution channels like exchanges and purchasing coalitions to maximize growth opportunities.
KLAS Research named our value-based care team the most “innovative, transformative and flexible” accountable care partners in the industry.
Maximize Growth With Multiple Distribution Channels
We use multiple distribution strategies to help you increase your market share. Channels range from the more traditional broker and employer relationships, to new, alternative options like exchanges and direct lead generation.
Exchanges, including public and private exchanges
Nationwide Distribution through national, regional, public and labor sponsors
Purchasing Coalitions that promote value-based care models
Co-branding and Co-marketing that leverages your community reputation to grow local membership
Analytics that track patients' experience both in and out of network to understand behavior patterns and opportunities for outreach
Communication tools to keep in touch between appointments and encourage healthy lifestyle choices
High-Acuity Population to support patients with chronic conditions, elder care and dual eligibles
Concentric Benefit Designs that are centered around your network and provide limited out-of-network benefits for members. These drive the strongest steerage to your organization.
Tiered Benefit Designs that provide two or three benefit tiers with the lowest in-network patient costs
Dual Choice Offerings that offer both the concentric and tiered options alongside Aetna's broad network
Analytics to identify referral leakage patterns and find opportunities to steer patients in-network