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Value-Based Risk Solutions

Patient and Member Growth

We can help you grow your brand and your network. Our approach is based on research, profiling and digital targeting. We’ll work with you to create activation plans that leverage Aetna’s existing resources, so you aren’t starting from the ground up. Our marketing team collaborates with you to develop comprehensive marketing plans, messaging, broker events and even social media outreach. You can also tap into alternative distribution channels like exchanges and purchasing coalitions to maximize growth opportunities.

KLAS Research named our value-based care team the most “innovative, transformative and flexible” accountable care partners in the industry.

Maximize Growth With Multiple Distribution Channels

We use multiple distribution strategies to help you increase your market share. Channels range from the more traditional broker and employer relationships, to new, alternative options like exchanges and direct lead generation.

Sales and Marketing Distribution

Exchanges, including public and private exchanges

Nationwide Distribution through national, regional, public and labor sponsors

Purchasing Coalitions that promote value-based care models

Co-branding and Co-marketing that leverages your community reputation to grow local membership


Patient Engagement and Satisfaction

Analytics that track patients' experience both in and out of network to understand behavior patterns and opportunities for outreach

Communication tools to keep in touch between appointments and encourage healthy lifestyle choices

High-Acuity Population to support patients with chronic conditions, elder care and dual eligibles

Strategies to Retain Care In-Network

Concentric Benefit Designs that are centered around your network and provide limited out-of-network benefits for members. These drive the strongest steerage to your organization.

Tiered Benefit Designs that provide two or three benefit tiers with the lowest in-network patient costs

Dual Choice Offerings that offer both the concentric and tiered options alongside Aetna's broad network

Analytics to identify referral leakage patterns and find opportunities to steer patients in-network

Learn More About Healthagen

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